01A / PRIMARY WORDMARKLIGHT
Light-background lockup
PNG Websites, documents and presentations
OFFICIAL BRAND CENTRE IDENTITY V2 · OCTOBER 2026
One identity.
A clearer impression.
ZelvotriX brings jobs, people and operations together. Explore the brand system behind our distinctive custom Z, modern blue X and straightforward promise to service businesses.
Your jobs. Your crew. One clear view.
BRAND SYSTEM / V201 / 06
Signature angular ZDeep navy · electric blue
01 — SIGNATURE SYSTEM
The logo, in every setting.
The custom Z is the first letter of ZelvotriX. It is not a separate emblem followed by another Z. Both colour variants use the same integrated silhouette and consistent spacing.
01B / REVERSED WORDMARKDARK
Dark-background lockup
PNG Headers, platform UI and dark advertising
Identity standard
Preserve the approved Z geometry, its cut-outs and gradient direction. Keep the final X bright blue, the remaining lettering navy or white, and the wordmark free of trademark or registration symbols.
02 — BRAND SIGNATURE
One custom Z. Instantly recognizable.
Our layered angular Z combines a strong horizontal silhouette, three-dimensional blue tones and distinctive negative space. The mark should never be replaced by a generic letter Z.
THE STANDALONE MARK
Gradient • geometry • recognition
Gradient • geometry • recognitionAPPLICATION ICON
Made for screens and shortcuts
Made for screens and shortcutsSYSTEM PRINCIPLES
Designed to stay familiar.
- The Z replaces the first letter of the wordmark
- The cut-outs and angled edges remain consistent
- Approved navy-to-cyan gradient is preserved
- No competing mark or extra decorative symbol
03 — COLOUR PALETTE
Calm foundations. Electric accents.
Colour is intentional: navy conveys stability; blue and cyan bring momentum and clarity. Use these as identity reference colours, and check actual foreground/background combinations for accessible contrast.
Tech Navy
Primary dark surfaces, brand contrast
Primary Blue
Accent, call to action, Z gradient
Electric Blue
Digital highlights and X treatment
Light Blue
Secondary highlight tone
Slate Grey
Supporting UI and neutral accents
Accessibility: Brand swatches are not automatically valid as text colours. Normal body copy should meet WCAG AA 4.5:1 contrast; large text requires at least 3:1.
04 — THE RULES
Consistency is the feature.
Keep the same logo proportions, clear space and tagline across every customer touchpoint. These rules help the approved design survive at different sizes and on different backgrounds.
Give the logo room.
Keep a minimum clear area equal to the height of the blue X on every side. Never allow headlines, borders or other icons to crowd the mark.
Recommended compact width: 200 pxAlways legible.
For the full tagline lockup, prefer 200 px or wider; for smaller placements use the icon alone. Check readability at actual display size.
YOUR JOBS.YOUR CREW.ONE CLEAR VIEW.
Our official promise.
Use “Your jobs. Your crew. One clear view.” with the original punctuation. Do not substitute the retired “Jobs | People | Profit” line in new collateral.
✓ DO
Use approved files, proportions, palettes and original Z geometry. Choose the correct light or dark contrast version.
× AVOID
Adding another Z, stretching the wordmark, changing its gradient, adding ®, or using a complex background that compromises readability.
05 — DIGITAL PRESENCE
Made for screens of every size.
Social and preview imagery reinforces recognition without introducing a different logo design. Use these approved layouts as ready-to-download raster assets.
Profile cover1500 × 500 pxDownload JPG ↘
Link preview1200 × 630 pxDownload JPG ↘
Square social graphic1080 × 1080 pxDownload JPG ↘
06 — ASSET LIBRARY
Everything in one place.
Choose an individual file or get the complete approved raster brand package. Public files are versioned separately from customer and platform data.
Full Brand Kit V2
Download all assets ↘Primary and reversed logos, icon sizes, social graphics, source board and visual specifications.
Raster source package • Not an editable vector master
Master file note. This release originates from approved raster concept artwork, not a native SVG or editable vector file. Logo PNGs retain source pixels and WebP files are optimized for the web. Inspect edge quality at large print sizes before production and commission an exact vector master for professional print applications.
A CLEARER VIEW STARTS HERE
Built around the work you do.
One connected home for field service teams, with a brand that is recognizable at every step.